With crypto in a state of turbulent flux, a demographic of nonfungible token (NFT) detractors in the fine art world might feel trigger-happy to, at last, declare the industry down for the count.
Meanwhile, artist, critic, dealer, educator and outspoken NFT proponent Kenny Schachter is celebrating the conclusion of Slow Food — his first New York City art exhibition in 25 years — at The NFT Gallery on Manhattan’s Lower East Side, fresh off the heels of headlining NFT Art Day ZRH in Zurich, Switzerland, coinciding with the iconic annual Art Basel art fair, less than 50 miles away.
In June 2022, Schachter had just presented the first-ever NFT booth wall at Art Basel with Galerie Nagle Draxler, expanding the acceptance of NFTs just before profile pictures became the face of their demise. Soon after, Schachter was spotted among the art world elite in Hydra, Greece, celebrating zeitgeist sculptor Jeff Koon’s first token drop with Pace Gallery.
Schachter told Cointelegraph that while his commitment to the intersection of blockchain and art hasn’t faltered since then, “it’s hardened.” The contentious art-world rabble rouser hails from a working-class Long Island, New York family. He studied philosophy, then law — worked in fashion and on the stock market floor — all before stepping foot in his first art gallery in his late 20s or making his name as an art market reporter. Schachter became an artist before the millennium turned, exhibiting his first computer animation in 1993 and producing digital prints as the decade ensued.
“As far as I’m concerned, I’m involved in art,” Schachter said. “That’s all I care about, more than pretty much everything, except for perhaps my kids.” Rather than encapsulating Schachter’s full oeuvre, Slow Food, which closed on June 17, focused on the artist’s most recent blockchain forays: a collaborative, evolving rumination titled Open Book, his new blockchain-based game Pop Principle, and a sculpture about the insidious trend of dinosaur bones being sold through art auction houses. An NFT accompanied each artwork — underpinning them all.
Riding out the booms and busts
When Schachter caught wind of NFTs in 2020, he brushed them off as another form of money before recognizing solutions for difficulties dogging his practice — wrapped in a blockchain bow.
Of course, digital art had long languished in the absence of a practical means to sell and trade it. A number of galleries offering digital artworks in their booths at Art Basel as of 2022 still handed the pieces off after purchase as a file on a flash drive, authenticated based on file size.
Even before NFTs, digital art had been pigeonholed in the manner of other mediums, like performance. Although NFTs gained fame only once artists started making big money, Schachter saw a greater chance to expand his audience beyond the narrow-minded art world.
Several standalone artworks complemented Schachter’s larger projects across Slow Food, like “NFT Gimmicks,” a two-part piece including a fine art print that immortalized a snide tweet Schacter made in reply to Dot Pigeon’s April announcement that the artist was quitting NFTs due to rampant speculation — alongside the actual balaclava Schachter is seen wearing in the post.
“First of all, he’s made millions, probably, off his NFTs,” Schachter told Cointelegraph of Pigeon’s headline-making move. “If I sell an NFT, whether it was $5 or $25,000, that’s a social contract between me and the collector. I have an obligation to support what I’ve done.” He noted that Crypto Mutts, a profile picture collection Schachter founded to mock Bored Ape Yacht Club, will likely end up in his will, to ensure the project survives after he’s not around to maintain it.
Money is nice, but Schachter swears up and down it’s not driving him — he recently opted to forego royalties from resales. Instead, the artist emphasized that his faith relies on the community that NFTs build around his practice and the connections the space lends itself to.
The artist had to learn fast about blockchain in his efforts to get involved. He initiated a virtual mentorship with an avid NFT collector and Google executive based in Singapore. “Every two or three weeks, I would sit there like a child with a pen and a paper,” Schacter recalled of their sessions. “I ended up making an artist out of him, putting him in an NFT show I curated at Nagle Draxler in Cologne in 2021.”
Similarly, Schachter’s more far-reaching projects across “Slow Food” require people to make them function. Open Book began last summer while he was co-authoring The NFT Book. Inspired by the social media responses he got for input while helping pen the book, Schachter curated 20 disparate artists to contribute stances on NFTs — some positive, some critical — for Open Book. Those quotes oscillated on screens across Slow Food, with some from Schachter himself. The show allocated a room where guests could contribute before it goes live on NFT market Async Market this month.
Schachter calls the project “a book that doesn’t have an ending, nor a middle for that matter. But there’s a beginning. It tells a story of a field radically transforming in real time.”
His blockchain game, Pop Principle, runs on the high-end digital art streaming service and collecting source Daata. It took shape in early 2022. Originally titled Digital Duel: Crypto vs Canvas, the game’s new iteration pits teams of vocal NFT supporters and detractors from the fine art world — artists, writers, curators, dealers and influencers — all against each other.
Each round of Pop Principle will introduce new teams with new characters on either side, all available to mint in open editions. Collectors mint as many of their favorite characters as they can afford to in order to support that figure and their team. Whichever team gets the most mints wins, but the real crown goes toward whichever collector holds the most copies of the winning character — that collector gets a unique Schachter sculpture in real life. To celebrate Pop Principle’s inaugural round, which closed June 17, the top 50 holders all received an airdropped NFT.
“The concept changed from a battle to a reflection of the fact that life — in art and beyond — has been reduced to a popularity contest,” Schachter said, “measured by likes, followers and money.” While there’s no role-playing or hand-to-hand combat, it was fun to watch art dealer Larry Gagosian, whose gallery some regard as the art world’s evil empire, lob stacks of bills at opponents like famed artists Refik Anandol and Beeple, in a montage on view at Slow Food.Sculptures of this round’s protagonists punctuated the show — Beeple greeted visitors, while teammates Anandol and Nigerian artist Osinachi conversed with the round’s sole neutral party, curator Hans Ulrich Obrist, near the show’s rear.
The figures all had big eyes, attention to detail and a real sense of life. They felt like Schachter’s distinct take on the infamous artist KAWS’s signature style, although artists are notoriously crabby about being compared with each other. Schachter’s go-to fabricator in China brought his digital designs to freestanding, 3D existence.
Perhaps surprisingly, David Hockney hasn’t yet factored into Pop Principle. In 2021, Hockney, the highest-valued painter alive, called NFTs “silly little things” for “crooks and swindlers.”
However, Hockney’s recent series of iPad drawings — the subject of a hyped Pace Gallery exhibition in Chelsea, Manhattan, in winter 2022 — would likely benefit from blockchain elements.
“Would you rather own a $100,000 outputted photograph,” Schachter asked, “or would you rather own the high res file from which he made it, in which case you could make a tapestry, you could make a painting in China for $100, you can make a photograph or a lightbox or projection or keep it on your phone, do whatever you want?”
That’s precisely how “Missionary Position,” a tapestry featured in Slow Food depicting Mother Theresa in a robe adorned with Ethereum insignias, came to be. Schachter got in touch with an Albanian artisan through his network, who wove his digital design into an art object.
Fine art recoils — even from practical applications
NFT art might never boom at quite the same pitch it once did. Schachter says that’s a good thing. It could benefit the space by taking the focus off the very behaviors from the traditional art and finance spheres that NFT proponents claim they’re trying to buck — placing the focus back on the possibilities. Blockchain offers many practical applications relevant to fine art beyond just hype, revenue, new audiences and new understandings of art as an idea rather than an object.
For example, it can create an irrevocable record of provenance, which could foster a little more transparency about how many — and maybe whose — hands an artwork has passed through.
Why, then, are some art industry figureheads raring to dance on the blockchain’s grave?
“The art world is like a smelly dog pissing on a tree,” Schachter said. “When they see another dog coming by, the first thing they want to do is piss on the piss that the other dog just did. When the art world sees a new means, a new technology, they see platforms that fully function without their input, they get very defensive and very territorial.”
“Art is a zero-sum game, generally speaking, where one person or entity succeeds at the expense of another.”
More money for Nifty Gateway means less money for galleries — unless they’re creating new audiences. But art is ephemeral, relational. Prices are based on previous prices, and acclaim comes from proximity to superstars. There’s a lot at stake in the ruse that these emperors are clothed.
“When I found out about the art world, the first impression I had was people swinging from the chandelier, drinking absinthe and going to orgies,” he said. “Boy, was I in for a slap in the face.”
No matter, though. Schachter’s pressing forward. “Slow Food,” he said, was a dry run for his debut solo museum exhibition at the Francisco Carolinum in Linz, Austria, opening in September.
“Nobody offered me a fucking show when I was in the art world for 30 years,” Schachter balked. “I got offered a show and had success in the NFT space. In the art world, success affirms success. By any means necessary, will I pursue my interest and my goals.”